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OSL CAMPAIGN
This promotional and public relations campaign uses a branded name and message to straightforwardly say ‘Organs Save Lives’. The name is a specific understandable statement to consumers. It is a descriptive term well-suited for a promotional message about organ donation.
The campaign compliments the efforts of nonprofit groups who may have a similar, but broader, group mission. Organs Save Lives is a promotional campaign that was not created to compete with other organizations but instead, compliment them. In fact, other organization web sites are linked to the Organs Save Lives site as specific resources.
A variety of media will be utilized in this campaign with a special focus on internet and digital media. In addition to a national effort, the campaign will be focused geographically (on a local or regional basis) or demographically (by specific groups or individuals) to help support targeted Partner goals.
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